New Wave: The Next Billion Dollar Startup Is In Mobile-Social-Video (Part 3)
This is a follow up to parts 1 and part 2 on the next set of billion dollar startups in the world of mobile social video. Below is another business that will surface/scale significantly over the next few years (5-10 yrs).
Programmatic Television and Cross-Channel Marketing Platforms: The one thing marketers care about more than anything else is to be able to reach a specific set of audiences (target buyer segment and their influencers) to connect with them in a meaningful way across all their media touchpoints: Television, Offline (Newspapers/Magazines), Social, Digital and Mobile.
There's one problem - They can't.
There is no simple way for marketers to reach their audiences across all their media touch-points in a meaningful, measurable way. Sure they do television, social, and mobile advertising, but largely with no sense of whether the same user is reached across media in a meaningful way.
The answer? Programmatic Television and Cross-Channel Marketing.
Or in short, when in doubt - Trust the Robots to get it done.
There's a billion dollar business in building a platform that:
- Links a user across their Television (Smart TVs woohoo), Mobile Device, Browser and Social Accounts
- Creates targetable segments, so a marketer can reach each user across TV, Social, Mobile - based on their broad segment, say, "moms".
- Allows for programmatic buying across all platforms, with a clear measurement on returns from each medium, and switching spends between TV, social and mobile depending on each user's response.
One more post to go on the topic, and that will cover VR
